Real Estate Bargains and Deals

How to Sell a House in a Down Market

Selling a house in a down market is tough, but with diligence and a few creative ways, you certainly can do it. Your house just has to be irresistible, and making it the most attractive, updated, inexpensive, and best buy in its bracket will do the job. Find a good broker or agent first and ask them for help with assigning a good price. 

Then start in on the house. Check your curb appeal and decor inside. What is a buyer's first impression of the outside going to be? Or inside as they step in to take a look? Make sure everything is neutral, clean, and updated. Staging your home is one of the best tools available. If you don't know how to do this, then hire a home stager. A house has to look lived in and yet not cluttered. Buyers, as they walk through a home for sale, need to imagine what each room could be used for if they buy the house. They aren't buying the furniture and accessories, but these really help when inducing a reluctant buyer to take a second look. 

During the walkthrough, pathways should be clear -- visitors should be able to walk around a dining table with ease, for instance. It's best to practice this yourself. Pet supplies and other miscellaneous items should be stashed away for an open house.   

Marketing your home for sale is critical. Use a broker who puts your house on the Multiple Listing service ( MLS ). Be sure that your house is on the broker's website, complete with a 3D virtual tour. You can also be instrumental in marketing your home. If you have an agent, discuss with him first. There should be no conflicts. See if you can print up flyers and network for your house. 

Offer incentives. A portable hot tub or upgraded drapes might be included. Or high-end stainless appliances in the kitchen. Some sellers even throw in a vacation or in rare instances, a car! A junk incentive just isn't. Use your creativity. 

Make open houses (consult with your broker) as inviting as you can. Fresh flowers, a bright kitchen, clean bathrooms, even cookies just baked (or a candle with the same scent) help put buyers in the mood. 

Be certain to vacuum and remove deodorizers and do not burn a candle that's strongly scented (unless it is cookies). Many people are allergic to chemicals, and if they are sneezing all the time, then they will be in no mood to buy your home!